Podcasting, Audio Storytelling, Content Strategy, Audience Engagement, Creators If you have ever started listening to a podcast, and then you dropped off somewhere in the middle, then you are not alone in that. In fact, one of the biggest challenges in podcasting today, it is not exactly getting listeners - it is keeping them listening. With thousands of new podcasts being launched every day now, creators often will focus heavily on equipment, and carefully editing, and also